It’s Halloween. Part of a three-day celebration (at least, in the Catholic church) called Hallowstide. All Saints’ Day, or All Hallows Day, is November 1st. The eve before is therefore All Hallow’s Evening… All Hallow’s e’en… Hallowe’en. The day after (in case you’re curious) is All Souls’ Day, or Day of the Dead.
My response to the OkDOT / SaxsumPR Twitter tempest.
If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”
Rickey Hayes founded Retail Attractions in 2007 to provide a suite of services to the retail development world, including cities, developers, retailers, site selectors, economic development trusts and authorities. Communities and their citizens benefit when national retailers and restaurants, quality residential developments, and state of the art health care facilities choose to locate in their […]
Humans are hardwired to communicate. Effective communication involves framing and sending signals plus receiving/interpreting them accurately. Reducing the noise between buyer and seller would yield immediate tangible benefits.
Even more life-changing would be this type of investment in our other personal relationships.
But I challenge you to go beyond “writing for people interested in marketing” (for instance)… are they neophytes? Experienced but still enthusiastic? Jaded? Bored with the field and seeking new inspiration? A post that would appeal to a neophyte marketer and one that would appeal to the jaded among us are likely very different posts even though both would be written for people interested in marketing.
There seems to be a school of thought in social media circles that automating anything is not authentic. I disagree. Would you go back to keeping your books in a spiral notebook, or have you gotten used to software to automate many of those tasks?
How about your Tivo or DVR? Is scheduling programs to automatically record watching television in an unauthentic way? Advertisers might say, “Yes!!” but I digress….