I was getting ready to write the second post in the DIY Brand Audit for Businesses post when I wondered… since the first one didn’t exactly generate conversations, comments, crazy sharing… maybe I’d better evaluate. I’m just wondering what you would like to see/hear/explore in this space. The blog is going to evolve in the […]
This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:
Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.
How real time search is driving relevance on the web, and why companies need to care…. and prepare.