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February 2010

My brother is a shoe bomber (Or… context matters)

So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.

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Waste Management, PR and Reality TV

I don’t write as much about Public Relations on this blog because I write A LOT about Public Relations over on the Journal Record’s PR blog. This week’s PR post is about Waste Mangement COO Larry O’Donnell’s trip to the trenches to experience what his employees actually do during their work day and the chronicling [...]

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reBlog from altitudebranding.com: 3 Reasons Why Expertise Costs Money

I found this fascinating quote today: Employers pay for that expertise in the form of a salary. Audiences pay for books written by people who have detailed their experiences or knowledge. University tuition costs money. And you can argue all day long about how to determine the value of learning and how to filter out [...]

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I Hate This Ford Commercial And Why

I don’t normally rant on this blog… not really my style. But I feel compelled to cry out against the marketing sins of Jim Norton Ford in Tulsa. Ford is the only American motor vehicle company that posted growth last month. Ford did not take bail-out money and is taking its corporate marketing in a [...]

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