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September 2010

Better Blogging for Business (Or, Kicking WordPress Website Butt)

Separately, Doug and I had both come to the conclusion that many people out there were teaching WordPress and some are very talented. Many people are sharing amazing content geared to blogging better or growing your blog. What was missing was the bridge between blogging, website development overall and your business bottom line. That’s where this class comes in. We’ve gathered the resources, we have the experience in marketing, website development, blogging, PR and social media to make this endeavor worth it for you and for your business or brand.

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New Media Ideas… New Approaches to Marketing

Big ideas already coming out of my #optsum attendance at Jason Falls’ session…. SEO and good content are not mutually exclusive. There are good tools out there, for free or little cost, which each give you portions of the picture you need. You must baseline well, track well, and revisit as needed to make sure you’re moving the needle. New media marketing must be more responsive, more technical, and more involved in content direction, not just creation.

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While at #Optsum…

A quick take on the first day of the #optsum conference: I enjoyed a bag lunch (literally, served in a branded thermal lunchbag) today and sat with some of the real estste/apartment industry peeps just for grins. It’s always good to step outside of your comfort zone a bit. I was feeling particularly adventurous since [...]

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Ummm… What is it You Do, Again?

Here, in visual form (courtesy of wordle) is what I’ve written about on this blog in the past year. There’s nothing like doing a wordle based on the feed of your blog to show you exactly where you’ve been spending your digital time. It’s like printing a list of your entire Google search history and [...]

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Blogging is Dead

Yes, you read that right. Blogging is dead. Over. Done. Time to move on… (take that deep breath, now… and then read on) My almost-16-year-old son enjoys teasing me whenever something happens in my life with the phrase, “Oh, are you going to blog about it? Better blog about it!” Today, I thought about what [...]

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