I found an article by Inc. magazine on rebranding a company and when it makes sense to do so that I tweeted and amplify’d. I liked the article enough to post the amplify.com note to my blog, too. If you’re a regular reader, you know I almost never “reblog” anything. Bottom line, I thought it [...]
URL: http://www.inc.com/magazine/20101101/could-a-new-name-f… This article is a couple of months old, but I like the way Inc. takes us through the management team and founders’ back and forth ideas, challenges and decisions. Good read for anyone considering rebranding. See this Amp at http://amplify.com/u/bmoqe
Ok, so here we are. It’s the first Monday of 2011. Did you greet it with your “typical Monday” attitude? Maybe even a tad worse because you may be coming back to work after a few days off for the holidays? Sometimes the excitement of the New Year is hard to hold onto after the [...]
