In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.
This is the framing post for the Wednesday, 2/9/11 #smchat on Twitter. When you live in a social media fueled world, you sometimes forget to examine the larger perspectives out there. The more engaged in social media you are, the more likely this is to happen to you, your company, your clients or your brand. [...]
Today is the anniversary of the day I figured out the power of Twitter. I’d joined a few months before, in November of 2008. I’d tweeted some, and found and followed about two dozen people I respected in my industry… names I knew from MarketingProfs.com or from reading blog posts or articles. But mostly it [...]
