Displaying the most recent of 100 posts written by

Mandy Vavrinak

Pinterest – My New Obsession

I’d done some reading, some evaluating, some equivocating… but I finally took the plunge and joined in the fun on Pinterest. Here are some things I’ve discovered: It’s quiet and undemanding. It’s not about real-time conversation. It’s not really about conversation at all, actually. It IS about connections. It’s about inspiration, curation and obsession. Here [...]

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Don’t Be a Follower

After reading some of the tech coverage of the Consumer Electronics Show happening in Las Vegas this week, one thing stood out… following is more than a trend in social media. It’s the norm for big tech companies. The reviews of Windows 8, coming sometime soon to a PC near you, has a screen of [...]

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Crisis Communications – A PR Primer for The Rest Of Us

I’ve seen this question several times in LinkedIn and other forums: “What would you do if Penn State were your client?” It’s similar to the ones that swirled for months during the BP oil spill in the gulf and the tense posturing that followed. And the answer is the same for both questions, and any [...]

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Coming to Oklahoma — Women’s Empowerment Series business conference

UPDATE: This conference is still coming to OK, but will be making its debut in the Spring of 2012 with a more intensive format and open to both men and women. Watch this updates as we firm details! — Mandy   The name is actually misleading, I think… because the conference isn’t really about getting [...]

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Recent Presentations

From this past week’s Optimization Summit #optsum social media conference: How to Rock PR Coverage for Your Business or Brand. It was a two-hour workshop all about finding your stories and sharing them effectively. Enjoyed the audience’s involvement, questions and results. They were rocking their first pitchengine.com releases before the end of the workshop. And [...]

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No, I’m Not Scared to Teach You What I Know

Tomorrow afternoon I’ll be leading a two-part workshop at the 2011 Optimization Summit on How to ROCK Press Coverage for Your Business or Brand. It’s a bigger, badder and more hands-on version of an presentation I put together six months ago for the Social Media Tulsa conference and I’m thrilled I’ll get to share some [...]

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A Case of Nerves Before Your First TV Interview… the PR side

NOTE: This post is by Crossroads Communications intern Brenna Wiebe. She’s been involved in several of our client projects from brainstorming to execution this summer and I asked her to share some aspect of that. This is her post. — Mandy This week I had my first opportunity to see my work pay off on [...]

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Three Questions with Jason Connell, Founder of The United Film Festivals

Three questions with director, producer and Tulsa native Jason Connell, founder of the United Film Festival… coming THIS WEEKEND to Tulsa. If you’ve never heard of the festival… where have you been? Started in Tulsa in 2002, it now includes New York, LA, Chicago, San Fran and London. And Tulsa. The festivals screen exceptional independent [...]

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Social Climbing, Social Networking, Anti-Social Behavior

I have been using Google + for a few days now (and no, this is not a post all about Google +) and have noticed an interesting phenomenon already. Everyone wants a “do-over” on social connectivity. Much discussion is happening around posts like, “Will you build your network differently here?” And the consensus seems to [...]

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Staring Down Millennial Stereotypes

This is Brenna’s second post for the blog. She is interning with Crossroads Communications from OSU and has quickly become an important part of our team. — Mandy As a part of the Millennial generation, I am constantly branded with stereotypes like I am addicted to technology, that I want to be a movie star [...]

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