Archive by Author

How Not To Get Ignored By The Media

In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.

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Take Off The Blinders… Is Social Media Ruining Your Vision?

This is the framing post for the Wednesday, 2/9/11 #smchat on Twitter. When you live in a social media fueled world, you sometimes forget to examine the larger perspectives out there. The more engaged in social media you are, the more likely this is to happen to you, your company, your clients or your brand. […]

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How Superbowl Ads Opened My Online World

Today is the anniversary of the day I figured out the power of Twitter. I’d joined a few months before, in November of 2008. I’d tweeted some, and found and followed about two dozen people I respected in my industry… names I knew from MarketingProfs.com or from reading blog posts or articles. But mostly it […]

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How Necessary Are Your Networks?

As business has picked up these last few months, I’ve noticed my time spent online on social nets has dropped off. In some cases, significantly and in others less significant but still noticeable. The obvious reason (and easy out) is that I’m busy… working! Doing the things that earn me a living and keep my […]

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Sleeping With the Fishes… Or, Event Planning and PR Lessons

No, I wasn’t up for a mob hit (that I know of, anyway). I spent Friday night at the Oklahoma Aquarium in Jenks, OK with my 7-yr-old daughter and 224 other Eastern Oklahoma Girl Scouts. Plus some other moms and leaders of course… altogether, about 300 of us were present for a night of adventure and discomfort. You […]

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