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Beyond “Know Your Audience” > Writing With Purpose

Writing with purpose

Writing with purpose

While talking with a friend and colleague today, discussing blog posts, I had an epiphany… writing blog posts isn’t the hard part. Knowing what to write about, in a general sense, isn’t hard. Writing for a specific audience is the hard part. Thinking in depth about who you’re writing for ~ really ~ is the key to good writing in any medium, anyway, so this isn’t an Earth-shattering revelation.
Everyone who writes “gets this.” Know your audience… yeah, yeah… whatever.
But I challenge you to go beyond “writing for people interested in marketing” (for instance)… are they neophytes? Experienced but still enthusiastic? Jaded? Bored with the field and seeking new inspiration? A post that would appeal to a neophyte marketer and one that would appeal to the jaded among us are likely very different posts even though both would be written for people interested in marketing.
If you’re blogging for more than the joy of self-expression, get that intimate with your goal and objectives, too. Think about (heavens, write down!) how reaching your more clearly-defined audience will help you achieve them. Be prepared to prune posts and post ideas so they serve the needs of your intended audience and further your objectives.

So… who are you writing for, and to what end? And, for fun and to see how well I’m targeting my writing, who do you think I’m writing for?

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3 Responses to “Beyond “Know Your Audience” > Writing With Purpose”

  1. krissy knox October 8, 2009 at 11:37 pm #

    Great post. And who are you writing for? Unless I’m missing something very obvious, I’d have to say you’re writing for those bloggers who are not writing for their audience, at least not specifically enough. They have not defined their audience specifically enough, therefore aren’t really writing for them or to them. I’d also say you’re writing to serious bloggers who are doing it for more than just a hobby or the “joy of self expression.” Perhaps those who do it for a living, whether they be marketers or no.

    krissy knox 🙂
    connect with me on twitter:
    http://twitter.com/iamkrissy

    • Mandy Vavrinak October 12, 2009 at 7:38 am #

      This post was directed toward bloggers, yes 🙂 AND also to anyone writing “marketing copy” in any form… so many people miss the mark and don’t even know it. Thanks for adding your thoughts here 🙂

  2. Japhet December 29, 2009 at 12:35 am #

    Your target audience is looking for you – they just don’t know it yet. In order to help them find you, you need to target who your audience is; in other words, you need to understand who it is that would be looking for the information on your site.

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