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Business, Relevance and Passion

Posts dedicated to the more overarching themes of relevance and passion in business, especially as they relate to marketing and growing your business. I write often about small business social marketing, and how to better connect with customers, clients, friends, fans and prospects.

Pinterest – My New Obsession

I’d done some reading, some evaluating, some equivocating… but I finally took the plunge and joined in the fun on Pinterest. Here are some things I’ve discovered: It’s quiet and undemanding. It’s not about real-time conversation. It’s not really about conversation at all, actually. It IS about connections. It’s about inspiration, curation and obsession. Here [...]

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Crisis Communications – A PR Primer for The Rest Of Us

I’ve seen this question several times in LinkedIn and other forums: “What would you do if Penn State were your client?” It’s similar to the ones that swirled for months during the BP oil spill in the gulf and the tense posturing that followed. And the answer is the same for both questions, and any [...]

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Coming to Oklahoma — Women’s Empowerment Series business conference

UPDATE: This conference is still coming to OK, but will be making its debut in the Spring of 2012 with a more intensive format and open to both men and women. Watch this updates as we firm details! — Mandy   The name is actually misleading, I think… because the conference isn’t really about getting [...]

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No, I’m Not Scared to Teach You What I Know

Tomorrow afternoon I’ll be leading a two-part workshop at the 2011 Optimization Summit on How to ROCK Press Coverage for Your Business or Brand. It’s a bigger, badder and more hands-on version of an presentation I put together six months ago for the Social Media Tulsa conference and I’m thrilled I’ll get to share some [...]

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Three Questions with Jason Connell, Founder of The United Film Festivals

Three questions with director, producer and Tulsa native Jason Connell, founder of the United Film Festival… coming THIS WEEKEND to Tulsa. If you’ve never heard of the festival… where have you been? Started in Tulsa in 2002, it now includes New York, LA, Chicago, San Fran and London. And Tulsa. The festivals screen exceptional independent [...]

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Staring Down Millennial Stereotypes

This is Brenna’s second post for the blog. She is interning with Crossroads Communications from OSU and has quickly become an important part of our team. — Mandy As a part of the Millennial generation, I am constantly branded with stereotypes like I am addicted to technology, that I want to be a movie star [...]

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Questions Every Business Owner Should Be Asking

At Crossroads Communications, LLC (the “official” name of my business, although you probably found me by searching my name; it’s just the way the Google search bounces) we essentially are a message company. We discover the stories of our clients and share them, whether through PR, marketing, advertising, social media, content-creation on blogs, videos, etc. [...]

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Four Things Cities and Businesses Need to do Today

If you’re a regular visitor, you know I tell the stories of businesses, brands, people and cities for a living. Recently, I went to Mandan, ND to meet with the city staff and leadership and to see the city firsthand so I could tell their story to the retail marketplace and help them attract new [...]

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Long Journey Back

Still working on updating pages here on the site that the WordPress pharma hack infected. I apologize if you see in a title or search something that obviously I am not selling… I think between Carlos Moreno, Doug Stewart and some very helpful Twitter friends (@bradleyhunt, @rmalove), the worst is over. If you were, indeed, [...]

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It’s Not Who You Know… It’s What You Say

I’ve been thinking a lot lately about Blake Ewings’ closing keynote at last weeks’ Social Media Tulsa conference. One of the key takeaways for me was this statement: It doesn’t mean only “tweet positive” but it does mean when sending thoughts, links, info etc. out into the world, we should all be mindful of the [...]

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