Archive | Business, Relevance and Passion

Quick Guide to Effective Crisis PR

Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. I often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that  ”public” doesn’t mean “the public” as a whole, but rather represents the group of people or institutions who […]

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Catfishing – Or, A Primer on “The Interview is Tomorrow Morning!”

I do periodic social media and Internet related segments for our local Fox affiliate, Fox 23. Sometimes they are tied to specific events such as Instagram changing its terms of service, or new Facebook “features.” Sometimes, though, they call me when the topic is timely and the need is immediate. Recently it was a story […]

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How To Completely Piss Off The Public

<sarcasm> First, be a public agency. One funded by public money and responsible for public information, services and monies. Ensure your organization is in a position of power and authority over the lives of said public, making the public therefore dependent upon you and your information to accomplish required tasks or duties. Then, and this […]

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Relevant Content Matters. Or So I’ve Been Saying…

Evidently, I’ve been saying it often since I started writing this blog almost three years ago. The above graphic is a wordle created from the rss feed of my blog. There’s no way to date-limit or post-limit the data pulled… what’s in the feed, or what you enter into a text block provided (handy if […]

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The New Five Ws… Or How to Produce Relevant Content That Isn’t Crap

I spoke yesterday to a great crowd at Social Media Tulsa 2012 about social relevance and how we use our social networks to filter the huge amount of content we come into contact with online every day. Often, the filtering is happening in ways we don’t see or recognize like when Facebook chooses what to […]

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Pinterest – My New Obsession

I’d done some reading, some evaluating, some equivocating… but I finally took the plunge and joined in the fun on Pinterest. Here are some things I’ve discovered: It’s quiet and undemanding. It’s not about real-time conversation. It’s not really about conversation at all, actually. It IS about connections. It’s about inspiration, curation and obsession. Here […]

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Crisis Communications – A PR Primer for The Rest Of Us

I’ve seen this question several times in LinkedIn and other forums: “What would you do if Penn State were your client?” It’s similar to the ones that swirled for months during the BP oil spill in the gulf and the tense posturing that followed. And the answer is the same for both questions, and any […]

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