When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving [...]
Today is the anniversary of the day I figured out the power of Twitter. I’d joined a few months before, in November of 2008. I’d tweeted some, and found and followed about two dozen people I respected in my industry… names I knew from MarketingProfs.com or from reading blog posts or articles. But mostly it [...]
I found an article by Inc. magazine on rebranding a company and when it makes sense to do so that I tweeted and amplify’d. I liked the article enough to post the amplify.com note to my blog, too. If you’re a regular reader, you know I almost never “reblog” anything. Bottom line, I thought it [...]
URL: http://www.inc.com/magazine/20101101/could-a-new-name-f… This article is a couple of months old, but I like the way Inc. takes us through the management team and founders’ back and forth ideas, challenges and decisions. Good read for anyone considering rebranding. See this Amp at http://amplify.com/u/bmoqe
Ok, so here we are. It’s the first Monday of 2011. Did you greet it with your “typical Monday” attitude? Maybe even a tad worse because you may be coming back to work after a few days off for the holidays? Sometimes the excitement of the New Year is hard to hold onto after the [...]
After being on my own as a small business person for seven years, I recently contracted with a smart, talented young woman to assist me with day-to-day tasks, graphic projects and schedule management. The decision was not an easy one… I tend to be a private person and I need a certain amount of “mental space” [...]
As business has picked up these last few months, I’ve noticed my time spent online on social nets has dropped off. In some cases, significantly and in others less significant but still noticeable. The obvious reason (and easy out) is that I’m busy… working! Doing the things that earn me a living and keep my [...]
The challenge for cities isn’t whether or not their logo is memorable to their citizens because no matter how bad, it will be… water bills, public works trucks, the water tower, employee uniforms, city hall signage, etc. The challenge is what story does it tell outsiders – potential new residents, businesses, developers and so on. Businesses know that a logo is a visual part of the brand… the promise. A logo represents not just who you are, but what you’re offering. Too many city logos focus on where they’ve been… on the past. Take a look at your city (or your business) logo. If it showcases what people remember about your past, or what made you into the city you are now, it’s time to rethink your brand.
I rarely “just write something” here because I think you visit to read something more… whatever… than that. Most of you who’ve commented here over the past year are people I’ve connected with in some other medium, too, and I know you to be a smart, savvy bunch. You deserve more from me than just a post. So it isn’t really a matter of having the time to write… it’s having the time to think first, then write. Having enough mental space available to let the bigger thoughts germinate, grow and flower. And that has been in desperately short supply recently.
Separately, Doug and I had both come to the conclusion that many people out there were teaching WordPress and some are very talented. Many people are sharing amazing content geared to blogging better or growing your blog. What was missing was the bridge between blogging, website development overall and your business bottom line. That’s where this class comes in. We’ve gathered the resources, we have the experience in marketing, website development, blogging, PR and social media to make this endeavor worth it for you and for your business or brand.
