Big ideas already coming out of my #optsum attendance at Jason Falls’ session…. SEO and good content are not mutually exclusive. There are good tools out there, for free or little cost, which each give you portions of the picture you need. You must baseline well, track well, and revisit as needed to make sure you’re moving the needle. New media marketing must be more responsive, more technical, and more involved in content direction, not just creation.
A quick take on the first day of the #optsum conference: I enjoyed a bag lunch (literally, served in a branded thermal lunchbag) today and sat with some of the real estste/apartment industry peeps just for grins. It’s always good to step outside of your comfort zone a bit. I was feeling particularly adventurous since [...]
Here, in visual form (courtesy of wordle) is what I’ve written about on this blog in the past year. There’s nothing like doing a wordle based on the feed of your blog to show you exactly where you’ve been spending your digital time. It’s like printing a list of your entire Google search history and [...]
Yes, you read that right. Blogging is dead. Over. Done. Time to move on… (take that deep breath, now… and then read on) My almost-16-year-old son enjoys teasing me whenever something happens in my life with the phrase, “Oh, are you going to blog about it? Better blog about it!” Today, I thought about what [...]
Or, my first video blog post. Enjoy! If you have billboard experiences, wisdom, insight or horror stories to share, please… the comments are (as always) yours! And if you think video is a good idea here, let me know, OK? I’ve been a little (OK, a lot) hesitant to post in this format. If you [...]
Yes, I’m making changes on the blog/site. And yeah, it’s dark and the colors aren’t “me.” I’m working on it… you did arrive at the right place, it just doesn’t look like home yet. I loved the clean, simple lines and colors of my old site/theme, but the limited functionality was hindering its usability. So [...]
Today context (all those influencing factors) changes more rapidly then ever before. If you assume, as a business or brand, that what worked last month or even last week, will work this week… you allow complacency to frame your offerings and your engagement.
I was pretty fired up and then wrote a veritable novel over at the Journal Record PR blog today. Thought I’d post the link here for those of you who read this blog but not that one (the content on the Journal Record is paid, EXCEPT THE BLOG… that is free!) If you want to [...]
I live a digital life. I don’t mean that I’m involved in digital media, though I am (hey, you’re reading this, right, and you probably got here via Facebook, Twitter, or Google). I mean that my first instinct to discover, research, connect or share now involves digital platforms. Cases in point: I saw a tweet [...]
Mainly because I’m not one to do a lot of looking back… when you (or I) screw up, we need to absorb those lessons where we are and then move forward. Take the time you need to feel the pain and then, Just. Move. On. So, in the spirit of moving on…
