By now, you’ve completed all the steps in part 1 (previous post) and have a mountain of data…. random bits of impersonal knowledge. Next, we need to add some human insight to the data, season with some business sense and a dash of intuition and we’ll develop actionable information. Talk to your customers. Especially your [...]
I was getting ready to write the second post in the DIY Brand Audit for Businesses post when I wondered… since the first one didn’t exactly generate conversations, comments, crazy sharing… maybe I’d better evaluate. I’m just wondering what you would like to see/hear/explore in this space. The blog is going to evolve in the [...]
Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.
It’s Halloween. Part of a three-day celebration (at least, in the Catholic church) called Hallowstide. All Saints’ Day, or All Hallows Day, is November 1st. The eve before is therefore All Hallow’s Evening… All Hallow’s e’en… Hallowe’en. The day after (in case you’re curious) is All Souls’ Day, or Day of the Dead.
Humans are hardwired to communicate. Effective communication involves framing and sending signals plus receiving/interpreting them accurately. Reducing the noise between buyer and seller would yield immediate tangible benefits.
Even more life-changing would be this type of investment in our other personal relationships.
There seems to be a school of thought in social media circles that automating anything is not authentic. I disagree. Would you go back to keeping your books in a spiral notebook, or have you gotten used to software to automate many of those tasks?
How about your Tivo or DVR? Is scheduling programs to automatically record watching television in an unauthentic way? Advertisers might say, “Yes!!” but I digress….
The new website is up… not all the way complete, but up none the less. Stop by and let me know what you think! 
If you clearly set expectations with your customers (or your kids), including noting the choices or options available, sharing any relevant urgency, reminding them of the important parts and delivering what you promised, your interactions will be much more fruitful.
What do you do on those days? When nothing is really wrong, but nothing is right, either? I think those days are the true test of our resolve to go forward, to be nice, to choose good. Even the selfish can respond unselfishly to a tragedy, but how we respond to the minor annoyances, set backs and irritations on a daily basis is indicitive of our true character. And, fundamental to the character of our business.
Here’s hoping a little reality will infect the worldview of a recent college grad suing her alma mater because she doesn’t have a job.
