After reading some of the tech coverage of the Consumer Electronics Show happening in Las Vegas this week, one thing stood out… following is more than a trend in social media. It’s the norm for big tech companies. The reviews of Windows 8, coming sometime soon to a PC near you, has a screen of [...]
I’ve seen this question several times in LinkedIn and other forums: “What would you do if Penn State were your client?” It’s similar to the ones that swirled for months during the BP oil spill in the gulf and the tense posturing that followed. And the answer is the same for both questions, and any [...]
From this past week’s Optimization Summit #optsum social media conference: How to Rock PR Coverage for Your Business or Brand. It was a two-hour workshop all about finding your stories and sharing them effectively. Enjoyed the audience’s involvement, questions and results. They were rocking their first pitchengine.com releases before the end of the workshop. And [...]
Tomorrow afternoon I’ll be leading a two-part workshop at the 2011 Optimization Summit on How to ROCK Press Coverage for Your Business or Brand. It’s a bigger, badder and more hands-on version of an presentation I put together six months ago for the Social Media Tulsa conference and I’m thrilled I’ll get to share some [...]
NOTE: This post is by Crossroads Communications intern Brenna Wiebe. She’s been involved in several of our client projects from brainstorming to execution this summer and I asked her to share some aspect of that. This is her post. — Mandy This week I had my first opportunity to see my work pay off on [...]
Three questions with director, producer and Tulsa native Jason Connell, founder of the United Film Festival… coming THIS WEEKEND to Tulsa. If you’ve never heard of the festival… where have you been? Started in Tulsa in 2002, it now includes New York, LA, Chicago, San Fran and London. And Tulsa. The festivals screen exceptional independent [...]
This is a guest post by Brenna Wiebe, OSU Strategic Communications Senior and summer intern at Crossroads Communications. Brenna is working on a major in Public Relations and a minor in Marketing and will be writing on the blog from time to time this summer. I’m excited to have her as part of our team [...]
Note: This article is one I was asked to write on behalf of San Miguel Catholic Middle School. It will be appear as part of a newsletter to parents, donors, community members and students. The small group of half a dozen students gathered in the studio art room at Bishop Kelly High School shifted in [...]
When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving [...]
In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.
