When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving […]
In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.
No, I wasn’t up for a mob hit (that I know of, anyway). I spent Friday night at the Oklahoma Aquarium in Jenks, OK with my 7-yr-old daughter and 224 other Eastern Oklahoma Girl Scouts. Plus some other moms and leaders of course… altogether, about 300 of us were present for a night of adventure and discomfort. You […]
I was pretty fired up and then wrote a veritable novel over at the Journal Record PR blog today. Thought I’d post the link here for those of you who read this blog but not that one (the content on the Journal Record is paid, EXCEPT THE BLOG… that is free!) If you want to […]
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
Luckily, they weren’t my clients when those things happened… and that’s because a bit of preparation goes a long, long way to solving the pre-TV panic attack. Here’s a few basic rules and tips to keep your TV appearance a positive thing for you and your business or cause:
Lately, I’ve noticed a disturbing trend…. people who think because they blog, because they’ve written family newsletters or company e-mails to subscription lists, they are “in PR.” Why is this disturbing? In the real world, good PR is hard work. It takes technical skill, marketing insight, network juice and a savvy business sense to perform […]
A few weeks back, I posted then original PR People, Tips & Resources post. Several of you submitted additional people, espectially, whom you thought should be included. I’ve vetted, added and here, for your enjoyment, is a new and improved list of PR goodness. Again, please use the comments to let me know if you […]
And that’s a very good thing. Unfortunately, it means that I haven’t had much time this week to write. I have a post titled, “What I’m Doing Differently and Why,” half-written and definitely not ready to share. One of the things it talks about is making sure the activities that build my business and build […]
I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys. I compiled a beginning list on the Journal […]