The three most common questions I hear from clients regarding blog posts are first, are blogs still a good idea (yes, if you do them well); second, how do you choose a post (know your objectives and your audience… more on that in another post); and third, how long should it be? I answer that third […]
I love Copyblogger.com… its an amusing fount of all things good for writers, regardless of writing stripe. The Copyblogger team routinely tackles writing mechanics, including gems like this post, or this one. And sometimes, they go the extra mile and generate the infographics such as the one below. If I can eradicate a then/than error, eliminate […]
Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. I often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that “public” doesn’t mean “the public” as a whole, but rather represents the group of people or institutions who […]
I spoke yesterday to a great crowd at Social Media Tulsa 2012 about social relevance and how we use our social networks to filter the huge amount of content we come into contact with online every day. Often, the filtering is happening in ways we don’t see or recognize like when Facebook chooses what to […]
Big ideas already coming out of my #optsum attendance at Jason Falls’ session…. SEO and good content are not mutually exclusive. There are good tools out there, for free or little cost, which each give you portions of the picture you need. You must baseline well, track well, and revisit as needed to make sure you’re moving the needle. New media marketing must be more responsive, more technical, and more involved in content direction, not just creation.
Yes, you read that right. Blogging is dead. Over. Done. Time to move on… (take that deep breath, now… and then read on) My almost-16-year-old son enjoys teasing me whenever something happens in my life with the phrase, “Oh, are you going to blog about it? Better blog about it!” Today, I thought about what […]
In the long ago days – maybe, 25 years ago – news was a daily affair and it was consumed in tightly controlled, pre-packaged formats and chunks. People read their newspapers and watched the local and national nightly news. The truly committed also read a newsweekly or two and maybe even *gasp* the Wall Street […]
I’ve talked to many groups, clients, friends, family members and even some random strangers (it’s my husband’s fault, he’s just like that) about blogging and content generation over the past year. Many of those hearing my words look at me like I’m a special kind of crazy. For all those out there who are struggling […]
I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys. I compiled a beginning list on the Journal […]
So…. my brother is in Nashville for an FOP convention (for the uninitiated, that’s the Fraternal Order of Police). While wandering around the sights after the convention wraps, the sole of his boot starts to separate. He, being the McGyver type and also a serious cheapskate, decides to use superglue to reattach the sole. He makes the repair, and satisfied with the results, winds up the trip, packs and heads to the airport.