Archive | Small Business

Refresher Course on Proper Grammar? Check.

I love Copyblogger.com… its an amusing fount of all things good for writers, regardless of writing stripe. The Copyblogger team routinely tackles writing mechanics, including gems like this post, or this one. And sometimes, they go the extra mile and generate the infographics such as the one below. If I can eradicate a then/than error, eliminate […]

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Quick Guide to Effective Crisis PR

Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. I often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that  “public” doesn’t mean “the public” as a whole, but rather represents the group of people or institutions who […]

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The Crapification of the Corporate Logo

The crapification of logo design lately disturbs me deeply. Though my primary business these days is strategic marketing, advertising and public relations, my degree from lo, these many years past, is in graphic design. The four-year, have to actually learn to draw, kind of design degree. The trend toward “friendlier” logos has been running on […]

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How To Completely Piss Off The Public

<sarcasm> First, be a public agency. One funded by public money and responsible for public information, services and monies. Ensure your organization is in a position of power and authority over the lives of said public, making the public therefore dependent upon you and your information to accomplish required tasks or duties. Then, and this […]

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Relevant Content Matters. Or So I’ve Been Saying…

Evidently, I’ve been saying it often since I started writing this blog almost three years ago. The above graphic is a wordle created from the rss feed of my blog. There’s no way to date-limit or post-limit the data pulled… what’s in the feed, or what you enter into a text block provided (handy if […]

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Pinterest – My New Obsession

I’d done some reading, some evaluating, some equivocating… but I finally took the plunge and joined in the fun on Pinterest. Here are some things I’ve discovered: It’s quiet and undemanding. It’s not about real-time conversation. It’s not really about conversation at all, actually. It IS about connections. It’s about inspiration, curation and obsession. Here […]

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