In offline sharing, gravity works as a filter… Good stuff rises, usually, because it takes effort to support it. No one invests effort into things, people or ideas they think are doomed to failure. Online, gravity isn’t a good filter for ideas.
I hate spaminars. Here is why.
What do you do on those days? When nothing is really wrong, but nothing is right, either? I think those days are the true test of our resolve to go forward, to be nice, to choose good. Even the selfish can respond unselfishly to a tragedy, but how we respond to the minor annoyances, set backs and irritations on a daily basis is indicitive of our true character. And, fundamental to the character of our business.
Part two of my Making Social Media Matter for Business series, including a list of great resources and my thoughts on what works in this marketing space for business users.
A few butterflies before a presentation is a good thing… it’s been said that familiarity breeds contempt but I think it’s complacency that breeds contempt for your audience.
Thoughts on relevance and promotion for business, using Social Media. In other words, making social media matter for business.
NOTE: this post was first published over at @techpr’s blog. Thanks to Marivic for giving me some space to write until I had this one up! During a Social Media Mastermind (@smmtulsa) meeting recently, the group collectively tackled a member’s questions, ones that are nearly universal these days: “Should my business be involved in Social […]