Archive | Social Media

It’s Not Who You Know… It’s What You Say

I’ve been thinking a lot lately about Blake Ewings’ closing keynote at last weeks’ Social Media Tulsa conference. One of the key takeaways for me was this statement: It doesn’t mean only “tweet positive” but it does mean when sending thoughts, links, info etc. out into the world, we should all be mindful of the […]

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Why I Like to Speak to Groups: Social Media Tulsa

When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving […]

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How Not To Get Ignored By The Media

In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.

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Take Off The Blinders… Is Social Media Ruining Your Vision?

This is the framing post for the Wednesday, 2/9/11 #smchat on Twitter. When you live in a social media fueled world, you sometimes forget to examine the larger perspectives out there. The more engaged in social media you are, the more likely this is to happen to you, your company, your clients or your brand. […]

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How Superbowl Ads Opened My Online World

Today is the anniversary of the day I figured out the power of Twitter. I’d joined a few months before, in November of 2008. I’d tweeted some, and found and followed about two dozen people I respected in my industry… names I knew from MarketingProfs.com or from reading blog posts or articles. But mostly it […]

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Why I’ve Not Been Around Much Lately

I rarely “just write something” here because I think you visit to read something more… whatever… than that. Most of you who’ve commented here over the past year are people I’ve connected with in some other medium, too, and I know you to be a smart, savvy bunch. You deserve more from me than just a post. So it isn’t really a matter of having the time to write… it’s having the time to think first, then write. Having enough mental space available to let the bigger thoughts germinate, grow and flower. And that has been in desperately short supply recently.

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New Media Ideas… New Approaches to Marketing

Big ideas already coming out of my #optsum attendance at Jason Falls’ session…. SEO and good content are not mutually exclusive. There are good tools out there, for free or little cost, which each give you portions of the picture you need. You must baseline well, track well, and revisit as needed to make sure you’re moving the needle. New media marketing must be more responsive, more technical, and more involved in content direction, not just creation.

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While at #Optsum…

A quick take on the first day of the #optsum conference: I enjoyed a bag lunch (literally, served in a branded thermal lunchbag) today and sat with some of the real estste/apartment industry peeps just for grins. It’s always good to step outside of your comfort zone a bit. I was feeling particularly adventurous since […]

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Ummm… What is it You Do, Again?

Here, in visual form (courtesy of wordle) is what I’ve written about on this blog in the past year. There’s nothing like doing a wordle based on the feed of your blog to show you exactly where you’ve been spending your digital time. It’s like printing a list of your entire Google search history and […]

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