In offline sharing, gravity works as a filter… Good stuff rises, usually, because it takes effort to support it. No one invests effort into things, people or ideas they think are doomed to failure. Online, gravity isn’t a good filter for ideas.
Why I live in a schizomedic world and why that’s not really a bad thing. New media and old media collide.
Part two of my Making Social Media Matter for Business series, including a list of great resources and my thoughts on what works in this marketing space for business users.
Thoughts on relevance and promotion for business, using Social Media. In other words, making social media matter for business.
NOTE: this post was first published over at @techpr’s blog. Thanks to Marivic for giving me some space to write until I had this one up! During a Social Media Mastermind (@smmtulsa) meeting recently, the group collectively tackled a member’s questions, ones that are nearly universal these days: “Should my business be involved in Social [...]
