Could a New Name Fix a Company?
This article is a couple of months old, but I like the way Inc. takes us through the management team and founders’ back and forth ideas, challenges and decisions. Good read for anyone considering rebranding.
See this Amp at http://amplify.com/u/bmoqe
Not sure that a new name can fix a company, I guess it depends why they are doing it. if they are looking to lose any bad history then its definitely NOT the way to go – these things tend to follow a company around and someone out there is always willing to dig for any dirt.
Very true. If the company’s DNA is basically good, new branding can bring new energy both internally and externally, I think. New packaging will not, however, fix a rotten core.
[...] found an article by Inc. magazine on rebranding a company and when it makes sense to do so that I tweeted and amplify’d. I liked the article enough to [...]