I don’t claim to be an SEO expert…. But I DO know something about marketing. This post is about the future, the possibilities, and what people who are using any form of online marketing need to be thinking about NOW to get ready for what is coming. And it’s coming much faster than you might think.
Buzz is beginning about Google’s search integration deals with Facebook and Twitter… here are a couple of other people’s posts with more of the details, if you wanna know the specifics:
What does it mean for marketing? It means “integrated marketing” can’t just be about cross-platform and multi-channel. It now has to be about timing and velocity, too. If enough people on Twitter and Facebook are talking about your company’s product release, blog post or other shiny new thing, will you achieve the golden Google award of auto-real time search? What drives Google to choose which search terms/items get an auto real-time feed? I (obviously) don’t know the algorithm. But I bet it’s got everything to do with velocity and relevance. If Mashable tweets a post, and lots of people retweet it, is that out of the ordinary? Or a “blip” in the search world? Not really. If I tweet a post, and two hundred people retweet it, is THAT out of the ordinary? uh.. yes. Quite. It makes a blip on the search radar. It means something that WASN’T relevant a short time ago (my blog) is now relevant to (proportionally) many more people. Maybe I get my own Google live feed for a bit while people are tweeting, facebooking and commenting on the post. And then it goes away… rather like the auto live-feed for “Tiger Woods Mistress.” Was there… then not. May be again when another “revelation” breaks from someone else.
The point? “Buzz” has another dimension now. Real time matters because it gives the whole world (well, the whole Google-ized world, anyway) a snapshot of what’s important to EVERYONE, right now. Think of it as Twitter trending topics, writ large. Companies need to be ready…
Imagine a major hail storm hits the midwest in the United States. Guess what would suddenly start being very relevant?
“local roofing in [city]”
These searches would all gain immediate, non-characteristic, traffic. They would form a blip, and the real time, relevant web will respond with live updates. If you’re a local roofing company, will your tweets/FB page/web site/blog be ready to take advantage of the traffic potential?
What do you see as the dangers? Benefits? Strategies needed? Future? So much to discuss here… looking forward to your thoughts!
UPDATE >> the number of results on Google for “Mandy Vavrinak” has jumped by about 1,500 since I last searched, about a week ago. THAT is what adding results from Facebook and Twitter means…