The three most common questions I hear from clients regarding blog posts are first, are blogs still a good idea (yes, if you do them well); second, how do you choose a post (know your objectives and your audience… more on that in another post); and third, how long should it be? I answer that third […]
UPDATE: This conference is still coming to OK, but will be making its debut in the Spring of 2012 with a more intensive format and open to both men and women. Watch this updates as we firm details! — Mandy The name is actually misleading, I think… because the conference isn’t really about getting […]
At Crossroads Communications, LLC (the “official” name of my business, although you probably found me by searching my name; it’s just the way the Google search bounces) we essentially are a message company. We discover the stories of our clients and share them, whether through PR, marketing, advertising, social media, content-creation on blogs, videos, etc. […]
The question I get asked the most (after, “Can I just pick your brain?” anyway) isn’t about marketing or PR or economic development. It’s, “How do I get going? How do I know if this idea is a good one?” and its asked by people who want to launch a business. Usually, they’ve thought about […]
As business has picked up these last few months, I’ve noticed my time spent online on social nets has dropped off. In some cases, significantly and in others less significant but still noticeable. The obvious reason (and easy out) is that I’m busy… working! Doing the things that earn me a living and keep my […]
No, I wasn’t up for a mob hit (that I know of, anyway). I spent Friday night at the Oklahoma Aquarium in Jenks, OK with my 7-yr-old daughter and 224 other Eastern Oklahoma Girl Scouts. Plus some other moms and leaders of course… altogether, about 300 of us were present for a night of adventure and discomfort. You […]
I rarely “just write something” here because I think you visit to read something more… whatever… than that. Most of you who’ve commented here over the past year are people I’ve connected with in some other medium, too, and I know you to be a smart, savvy bunch. You deserve more from me than just a post. So it isn’t really a matter of having the time to write… it’s having the time to think first, then write. Having enough mental space available to let the bigger thoughts germinate, grow and flower. And that has been in desperately short supply recently.
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.
It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and […]