At Crossroads Communications, LLC (the “official” name of my business, although you probably found me by searching my name; it’s just the way the Google search bounces) we essentially are a message company. We discover the stories of our clients and share them, whether through PR, marketing, advertising, social media, content-creation on blogs, videos, etc. [...]
The question I get asked the most (after, “Can I just pick your brain?” anyway) isn’t about marketing or PR or economic development. It’s, “How do I get going? How do I know if this idea is a good one?” and its asked by people who want to launch a business. Usually, they’ve thought about [...]
Examine your business: How much of your previous customer base is still with you? At what level? What are they buying now and why? Do they have new needs/desires? Where is your profit? Where do you excel? Where can you grow? What challenges are you facing from a staffing, resource and marketing perspective?
