The crapification of logo design lately disturbs me deeply. Though my primary business these days is strategic marketing, advertising and public relations, my degree from lo, these many years past, is in graphic design. The four-year, have to actually learn to draw, kind of design degree. The trend toward “friendlier” logos has been running on […]
<sarcasm> First, be a public agency. One funded by public money and responsible for public information, services and monies. Ensure your organization is in a position of power and authority over the lives of said public, making the public therefore dependent upon you and your information to accomplish required tasks or duties. Then, and this […]
At Crossroads Communications, LLC (the “official” name of my business, although you probably found me by searching my name; it’s just the way the Google search bounces) we essentially are a message company. We discover the stories of our clients and share them, whether through PR, marketing, advertising, social media, content-creation on blogs, videos, etc. […]
The question I get asked the most (after, “Can I just pick your brain?” anyway) isn’t about marketing or PR or economic development. It’s, “How do I get going? How do I know if this idea is a good one?” and its asked by people who want to launch a business. Usually, they’ve thought about […]
Examine your business: How much of your previous customer base is still with you? At what level? What are they buying now and why? Do they have new needs/desires? Where is your profit? Where do you excel? Where can you grow? What challenges are you facing from a staffing, resource and marketing perspective?