Tag Archives | Communication

The Crapification of the Corporate Logo

The crapification of logo design lately disturbs me deeply. Though my primary business these days is strategic marketing, advertising and public relations, my degree from lo, these many years past, is in graphic design. The four-year, have to actually learn to draw, kind of design degree. The trend toward “friendlier” logos has been running on […]

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How To Completely Piss Off The Public

<sarcasm> First, be a public agency. One funded by public money and responsible for public information, services and monies. Ensure your organization is in a position of power and authority over the lives of said public, making the public therefore dependent upon you and your information to accomplish required tasks or duties. Then, and this […]

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Relevant Content Matters. Or So I’ve Been Saying…

Evidently, I’ve been saying it often since I started writing this blog almost three years ago. The above graphic is a wordle created from the rss feed of my blog. There’s no way to date-limit or post-limit the data pulled… what’s in the feed, or what you enter into a text block provided (handy if […]

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It’s Not Who You Know… It’s What You Say

I’ve been thinking a lot lately about Blake Ewings’ closing keynote at last weeks’ Social Media Tulsa conference. One of the key takeaways for me was this statement: It doesn’t mean only “tweet positive” but it does mean when sending thoughts, links, info etc. out into the world, we should all be mindful of the […]

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How Superbowl Ads Opened My Online World

Today is the anniversary of the day I figured out the power of Twitter. I’d joined a few months before, in November of 2008. I’d tweeted some, and found and followed about two dozen people I respected in my industry… names I knew from MarketingProfs.com or from reading blog posts or articles. But mostly it […]

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Welcome to the Age of the Social Shareholder

They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.

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No One Pays To Be Informed

In the long ago days – maybe, 25 years ago – news was a daily affair and it was consumed in tightly controlled, pre-packaged formats and chunks. People read their newspapers and watched the local and national nightly news. The truly committed also read a newsweekly or two and maybe even *gasp* the Wall Street […]

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On Getting Fired

If you’ve been there, you know it stinks… and sometimes the worst of it isn’t the financial difficulty, it’s the confidence shattering, ego body blow that does you in. While I own my business so I can’t technically “get fired,” it feels very much the same when a client decides to go another route and […]

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