Tag Archives | community

Fanning the Flame in Tulsa

At Ignite Tulsa last month, I talked about “Why Passion Doesn’t Change Anything.” I wanted people to come away with the idea that passion, by itself, doesn’t accomplish change, or make love true, or make you money. In other words, don’t be passionate; be effective. And now, those of you out there (and you know who you are) who have an idea, a passion, a… something you know can succeed, have your chance to go be effective.

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Pause For Station Break…

I was getting ready to write the second post in the DIY Brand Audit for Businesses post when I wondered… since the first one didn’t exactly generate conversations, comments, crazy sharing… maybe I’d better evaluate. I’m just wondering what you would like to see/hear/explore in this space. The blog is going to evolve in the […]

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Passion, Influence, Relevance and Bubbles

Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.

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Truths About Building Community

If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”

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