Tag Archives | Crossroads Communications

Catfishing – Or, A Primer on “The Interview is Tomorrow Morning!”

I do periodic social media and Internet related segments for our local Fox affiliate, Fox 23. Sometimes they are tied to specific events such as Instagram changing its terms of service, or new Facebook “features.” Sometimes, though, they call me when the topic is timely and the need is immediate. Recently it was a story […]

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Relevant Content Matters. Or So I’ve Been Saying…

Evidently, I’ve been saying it often since I started writing this blog almost three years ago. The above graphic is a wordle created from the rss feed of my blog. There’s no way to date-limit or post-limit the data pulled… what’s in the feed, or what you enter into a text block provided (handy if […]

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Coming to Oklahoma — Women’s Empowerment Series business conference

UPDATE: This conference is still coming to OK, but will be making its debut in the Spring of 2012 with a more intensive format and open to both men and women. Watch this updates as we firm details! — Mandy   The name is actually misleading, I think… because the conference isn’t really about getting […]

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Recent Presentations

From this past week’s Optimization Summit #optsum social media conference: How to Rock PR Coverage for Your Business or Brand. It was a two-hour workshop all about finding your stories and sharing them effectively. Enjoyed the audience’s involvement, questions and results. They were rocking their first pitchengine.com releases before the end of the workshop. And […]

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Questions Every Business Owner Should Be Asking

At Crossroads Communications, LLC (the “official” name of my business, although you probably found me by searching my name; it’s just the way the Google search bounces) we essentially are a message company. We discover the stories of our clients and share them, whether through PR, marketing, advertising, social media, content-creation on blogs, videos, etc. […]

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Four Things Cities and Businesses Need to do Today

If you’re a regular visitor, you know I tell the stories of businesses, brands, people and cities for a living. Recently, I went to Mandan, ND to meet with the city staff and leadership and to see the city firsthand so I could tell their story to the retail marketplace and help them attract new […]

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Why I Like to Speak to Groups: Social Media Tulsa

When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving […]

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How Not To Get Ignored By The Media

In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.

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Why I’ve Not Been Around Much Lately

I rarely “just write something” here because I think you visit to read something more… whatever… than that. Most of you who’ve commented here over the past year are people I’ve connected with in some other medium, too, and I know you to be a smart, savvy bunch. You deserve more from me than just a post. So it isn’t really a matter of having the time to write… it’s having the time to think first, then write. Having enough mental space available to let the bigger thoughts germinate, grow and flower. And that has been in desperately short supply recently.

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