I was pretty fired up and then wrote a veritable novel over at the Journal Record PR blog today. Thought I’d post the link here for those of you who read this blog but not that one (the content on the Journal Record is paid, EXCEPT THE BLOG… that is free!) If you want to [...]
I live a digital life. I don’t mean that I’m involved in digital media, though I am (hey, you’re reading this, right, and you probably got here via Facebook, Twitter, or Google). I mean that my first instinct to discover, research, connect or share now involves digital platforms. Cases in point: I saw a tweet [...]
Lately, I’ve noticed a disturbing trend…. people who think because they blog, because they’ve written family newsletters or company e-mails to subscription lists, they are “in PR.” Why is this disturbing? In the real world, good PR is hard work. It takes technical skill, marketing insight, network juice and a savvy business sense to perform [...]
