Tag Archives | Marketing

The Crapification of the Corporate Logo

The crapification of logo design lately disturbs me deeply. Though my primary business these days is strategic marketing, advertising and public relations, my degree from lo, these many years past, is in graphic design. The four-year, have to actually learn to draw, kind of design degree. The trend toward “friendlier” logos has been running on […]

Share

How To Completely Piss Off The Public

<sarcasm> First, be a public agency. One funded by public money and responsible for public information, services and monies. Ensure your organization is in a position of power and authority over the lives of said public, making the public therefore dependent upon you and your information to accomplish required tasks or duties. Then, and this […]

Share

Pinterest – My New Obsession

I’d done some reading, some evaluating, some equivocating… but I finally took the plunge and joined in the fun on Pinterest. Here are some things I’ve discovered: It’s quiet and undemanding. It’s not about real-time conversation. It’s not really about conversation at all, actually. It IS about connections. It’s about inspiration, curation and obsession. Here […]

Share

Coming to Oklahoma — Women’s Empowerment Series business conference

UPDATE: This conference is still coming to OK, but will be making its debut in the Spring of 2012 with a more intensive format and open to both men and women. Watch this updates as we firm details! — Mandy   The name is actually misleading, I think… because the conference isn’t really about getting […]

Share

Social Climbing, Social Networking, Anti-Social Behavior

I have been using Google + for a few days now (and no, this is not a post all about Google +) and have noticed an interesting phenomenon already. Everyone wants a “do-over” on social connectivity. Much discussion is happening around posts like, “Will you build your network differently here?” And the consensus seems to […]

Share

Questions Every Business Owner Should Be Asking

At Crossroads Communications, LLC (the “official” name of my business, although you probably found me by searching my name; it’s just the way the Google search bounces) we essentially are a message company. We discover the stories of our clients and share them, whether through PR, marketing, advertising, social media, content-creation on blogs, videos, etc. […]

Share

Take Off The Blinders… Is Social Media Ruining Your Vision?

This is the framing post for the Wednesday, 2/9/11 #smchat on Twitter. When you live in a social media fueled world, you sometimes forget to examine the larger perspectives out there. The more engaged in social media you are, the more likely this is to happen to you, your company, your clients or your brand. […]

Share

How Superbowl Ads Opened My Online World

Today is the anniversary of the day I figured out the power of Twitter. I’d joined a few months before, in November of 2008. I’d tweeted some, and found and followed about two dozen people I respected in my industry… names I knew from MarketingProfs.com or from reading blog posts or articles. But mostly it […]

Share