FIRST: Forget the debate over whether Social Media is a strategy or a tactic. We (practioners) tend to spend a lot of time arguing this point. Why? If the answer to this question changes the implementation, then it matters. If it doesn’t, well, then it doesn’t.
If you clearly set expectations with your customers (or your kids), including noting the choices or options available, sharing any relevant urgency, reminding them of the important parts and delivering what you promised, your interactions will be much more fruitful.
Why I live in a schizomedic world and why that’s not really a bad thing. New media and old media collide.
Part two of my Making Social Media Matter for Business series, including a list of great resources and my thoughts on what works in this marketing space for business users.
A few butterflies before a presentation is a good thing… it’s been said that familiarity breeds contempt but I think it’s complacency that breeds contempt for your audience.
Thoughts on relevance and promotion for business, using Social Media. In other words, making social media matter for business.
NOTE: this post was first published over at @techpr’s blog. Thanks to Marivic for giving me some space to write until I had this one up! During a Social Media Mastermind (@smmtulsa) meeting recently, the group collectively tackled a member’s questions, ones that are nearly universal these days: “Should my business be involved in Social [...]
