And I’m looking forward to sharing why I think that, what it means to you and your business, brand, or big idea, and how it’s more, well, relevant than you know. I’ll be speaking again this year at the Social Media Tulsa Conference. And I hope you’ll be joining me, Liz Strauss, Becky McCray, Cheryl […]
Three questions with director, producer and Tulsa native Jason Connell, founder of the United Film Festival… coming THIS WEEKEND to Tulsa. If you’ve never heard of the festival… where have you been? Started in Tulsa in 2002, it now includes New York, LA, Chicago, San Fran and London. And Tulsa. The festivals screen exceptional independent […]
Note: This article is one I was asked to write on behalf of San Miguel Catholic Middle School. It will be appear as part of a newsletter to parents, donors, community members and students. The small group of half a dozen students gathered in the studio art room at Bishop Kelly High School shifted in […]
Ok, so here we are. It’s the first Monday of 2011. Did you greet it with your “typical Monday” attitude? Maybe even a tad worse because you may be coming back to work after a few days off for the holidays? Sometimes the excitement of the New Year is hard to hold onto after the […]
Mainly because I’m not one to do a lot of looking back… when you (or I) screw up, we need to absorb those lessons where we are and then move forward. Take the time you need to feel the pain and then, Just. Move. On. So, in the spirit of moving on…
At Ignite Tulsa last month, I talked about “Why Passion Doesn’t Change Anything.” I wanted people to come away with the idea that passion, by itself, doesn’t accomplish change, or make love true, or make you money. In other words, don’t be passionate; be effective. And now, those of you out there (and you know who you are) who have an idea, a passion, a… something you know can succeed, have your chance to go be effective.
Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.
Marrying the idea of sharing what we each individually knew (and could collectively add) to the concept of helping a business effectively use social media excited all of us.
If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”
Passion drives the desire to learn, to be excellent and to grow in a field. Becoming an expert at anything is predicated on these things. Passion also means viewpoints will be strongly held, opinions may be forcefully expressed…