Tag Archives | PR

Crisis Communications – A PR Primer for The Rest Of Us

I’ve seen this question several times in LinkedIn and other forums: “What would you do if Penn State were your client?” It’s similar to the ones that swirled for months during the BP oil spill in the gulf and the tense posturing that followed. And the answer is the same for both questions, and any […]

Share

No, I’m Not Scared to Teach You What I Know

Tomorrow afternoon I’ll be leading a two-part workshop at the 2011 Optimization Summit on How to ROCK Press Coverage for Your Business or Brand. It’s a bigger, badder and more hands-on version of an presentation I put together six months ago for the Social Media Tulsa conference and I’m thrilled I’ll get to share some […]

Share

A Case of Nerves Before Your First TV Interview… the PR side

NOTE: This post is by Crossroads Communications intern Brenna Wiebe. She’s been involved in several of our client projects from brainstorming to execution this summer and I asked her to share some aspect of that. This is her post. — Mandy This week I had my first opportunity to see my work pay off on […]

Share

Three Questions with Jason Connell, Founder of The United Film Festivals

Three questions with director, producer and Tulsa native Jason Connell, founder of the United Film Festival… coming THIS WEEKEND to Tulsa. If you’ve never heard of the festival… where have you been? Started in Tulsa in 2002, it now includes New York, LA, Chicago, San Fran and London. And Tulsa. The festivals screen exceptional independent […]

Share

Why I Like to Speak to Groups: Social Media Tulsa

When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving […]

Share

How Not To Get Ignored By The Media

In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.

Share

Take Off The Blinders… Is Social Media Ruining Your Vision?

This is the framing post for the Wednesday, 2/9/11 #smchat on Twitter. When you live in a social media fueled world, you sometimes forget to examine the larger perspectives out there. The more engaged in social media you are, the more likely this is to happen to you, your company, your clients or your brand. […]

Share

Sleeping With the Fishes… Or, Event Planning and PR Lessons

No, I wasn’t up for a mob hit (that I know of, anyway). I spent Friday night at the Oklahoma Aquarium in Jenks, OK with my 7-yr-old daughter and 224 other Eastern Oklahoma Girl Scouts. Plus some other moms and leaders of course… altogether, about 300 of us were present for a night of adventure and discomfort. You […]

Share