Tag Archives | Public Relations

Refresher Course on Proper Grammar? Check.

I love Copyblogger.com… its an amusing fount of all things good for writers, regardless of writing stripe. The Copyblogger team routinely tackles writing mechanics, including gems like this post, or this one. And sometimes, they go the extra mile and generate the infographics such as the one below. If I can eradicate a then/than error, eliminate […]

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Quick Guide to Effective Crisis PR

Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. I often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that  “public” doesn’t mean “the public” as a whole, but rather represents the group of people or institutions who […]

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How To Completely Piss Off The Public

<sarcasm> First, be a public agency. One funded by public money and responsible for public information, services and monies. Ensure your organization is in a position of power and authority over the lives of said public, making the public therefore dependent upon you and your information to accomplish required tasks or duties. Then, and this […]

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Crisis Communications – A PR Primer for The Rest Of Us

I’ve seen this question several times in LinkedIn and other forums: “What would you do if Penn State were your client?” It’s similar to the ones that swirled for months during the BP oil spill in the gulf and the tense posturing that followed. And the answer is the same for both questions, and any […]

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Recent Presentations

From this past week’s Optimization Summit #optsum social media conference: How to Rock PR Coverage for Your Business or Brand. It was a two-hour workshop all about finding your stories and sharing them effectively. Enjoyed the audience’s involvement, questions and results. They were rocking their first pitchengine.com releases before the end of the workshop. And […]

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No, I’m Not Scared to Teach You What I Know

Tomorrow afternoon I’ll be leading a two-part workshop at the 2011 Optimization Summit on How to ROCK Press Coverage for Your Business or Brand. It’s a bigger, badder and more hands-on version of an presentation I put together six months ago for the Social Media Tulsa conference and I’m thrilled I’ll get to share some […]

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A Case of Nerves Before Your First TV Interview… the PR side

NOTE: This post is by Crossroads Communications intern Brenna Wiebe. She’s been involved in several of our client projects from brainstorming to execution this summer and I asked her to share some aspect of that. This is her post. — Mandy This week I had my first opportunity to see my work pay off on […]

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Public Relations and Mental Gymnastics… View from the Intern’s Desk

This is a guest post by Brenna Wiebe, OSU Strategic Communications Senior and summer intern at Crossroads Communications. Brenna is working on a major in Public Relations and a minor in Marketing and will be writing on the blog from time to time this summer. I’m excited to have her as part of our team […]

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Why I Like to Speak to Groups: Social Media Tulsa

When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving […]

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