I noticed yesterday that new results were on my Google results page (entry on the page, above?). A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others. Google’s take on Social Search mirrors what I’ve been saying (or my […]
Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.
How real time search is driving relevance on the web, and why companies need to care…. and prepare.