This is Brenna’s second post for the blog. She is interning with Crossroads Communications from OSU and has quickly become an important part of our team. — Mandy As a part of the Millennial generation, I am constantly branded with stereotypes like I am addicted to technology, that I want to be a movie star [...]
I’ve been thinking a lot lately about Blake Ewings’ closing keynote at last weeks’ Social Media Tulsa conference. One of the key takeaways for me was this statement: It doesn’t mean only “tweet positive” but it does mean when sending thoughts, links, info etc. out into the world, we should all be mindful of the [...]
They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.
Here’s hoping a little reality will infect the worldview of a recent college grad suing her alma mater because she doesn’t have a job.
