UPDATE: This conference is still coming to OK, but will be making its debut in the Spring of 2012 with a more intensive format and open to both men and women. Watch this updates as we firm details! — Mandy The name is actually misleading, I think… because the conference isn’t really about getting [...]
In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.
I found an article by Inc. magazine on rebranding a company and when it makes sense to do so that I tweeted and amplify’d. I liked the article enough to post the amplify.com note to my blog, too. If you’re a regular reader, you know I almost never “reblog” anything. Bottom line, I thought it [...]
Ok, so here we are. It’s the first Monday of 2011. Did you greet it with your “typical Monday” attitude? Maybe even a tad worse because you may be coming back to work after a few days off for the holidays? Sometimes the excitement of the New Year is hard to hold onto after the [...]
I rarely “just write something” here because I think you visit to read something more… whatever… than that. Most of you who’ve commented here over the past year are people I’ve connected with in some other medium, too, and I know you to be a smart, savvy bunch. You deserve more from me than just a post. So it isn’t really a matter of having the time to write… it’s having the time to think first, then write. Having enough mental space available to let the bigger thoughts germinate, grow and flower. And that has been in desperately short supply recently.
I live a digital life. I don’t mean that I’m involved in digital media, though I am (hey, you’re reading this, right, and you probably got here via Facebook, Twitter, or Google). I mean that my first instinct to discover, research, connect or share now involves digital platforms. Cases in point: I saw a tweet [...]
Radio-style interview I did with Doug Stewart of Power to Fight the Big Boys about using social media and PR to effectively market small businesses and achieve the results you want in your efforts.
Luckily, they weren’t my clients when those things happened… and that’s because a bit of preparation goes a long, long way to solving the pre-TV panic attack. Here’s a few basic rules and tips to keep your TV appearance a positive thing for you and your business or cause:
It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and [...]
Lately, I’ve noticed a disturbing trend…. people who think because they blog, because they’ve written family newsletters or company e-mails to subscription lists, they are “in PR.” Why is this disturbing? In the real world, good PR is hard work. It takes technical skill, marketing insight, network juice and a savvy business sense to perform [...]
