Tag Archives | Twitter

Truths About Building Community

If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”


Automating Politeness

There seems to be a school of thought in social media circles that automating anything is not authentic. I disagree. Would you go back to keeping your books in a spiral notebook, or have you gotten used to software to automate many of those tasks?
How about your Tivo or DVR? Is scheduling programs to automatically record watching television in an unauthentic way? Advertisers might say, “Yes!!” but I digress….


Immediate Response Required!

NOTE: this post was first published over at @techpr’s blog. Thanks to Marivic for giving me some space to write until I had this one up! During a Social Media Mastermind (@smmtulsa) meeting recently, the group collectively tackled a member’s questions, ones that are nearly universal these days: “Should my business be involved in Social […]