How real time search is driving relevance on the web, and why companies need to care…. and prepare.
My response to the OkDOT / SaxsumPR Twitter tempest.
If the purpose is to create “a community of bicycle enthusiasts” you need to re-think. You’ve defined who you’re after (bicycle enthusiasts) but not WHY they’ve come and WHAT you hope they’ll do for or be to each other. A better purpose (lens) would be seeking to create “A place where bicycling enthusiasts can share knowledge about the best trails/rides so others can discover and enjoy them, too.”
There seems to be a school of thought in social media circles that automating anything is not authentic. I disagree. Would you go back to keeping your books in a spiral notebook, or have you gotten used to software to automate many of those tasks?
How about your Tivo or DVR? Is scheduling programs to automatically record watching television in an unauthentic way? Advertisers might say, “Yes!!” but I digress….
But beyond the practical… Twitter me this, Batman… why do we try to use Twitter as a giant echo chamber?
FIRST: Forget the debate over whether Social Media is a strategy or a tactic. We (practioners) tend to spend a lot of time arguing this point. Why? If the answer to this question changes the implementation, then it matters. If it doesn’t, well, then it doesn’t.
Part two of my Making Social Media Matter for Business series, including a list of great resources and my thoughts on what works in this marketing space for business users.
Thoughts on relevance and promotion for business, using Social Media. In other words, making social media matter for business.
NOTE: this post was first published over at @techpr’s blog. Thanks to Marivic for giving me some space to write until I had this one up! During a Social Media Mastermind (@smmtulsa) meeting recently, the group collectively tackled a member’s questions, ones that are nearly universal these days: “Should my business be involved in Social […]