A quick take on the first day of the #optsum conference: I enjoyed a bag lunch (literally, served in a branded thermal lunchbag) today and sat with some of the real estste/apartment industry peeps just for grins. It’s always good to step outside of your comfort zone a bit.
I was feeling particularly adventurous since the drive from Tulsa to Dallas was uneventful and featured an inspiring sunrise over foggy valleys in south central Oklahoma. Happy to be alive, happy to be at #Optsum, I sat down at a random table and introduced myself (those of you who’ve met me in person know this is not exactly out of the ordinary behavior for me!).
The conversation revolved around their part of the show… and how completely dissatisfied they were. No sponsor for breakfast, so it had been cancelled… and apparently no one told the attendees. The room was too cold. There was no bottled water available. The show floor was open too long. Some of the speakers were bad. The booth spaces were way too expensive. Attendance at the show was down. The turkey sandwiches stunk… and, the big one… NO DESSERT at lunch!
*whew* It was a brutal buzz kill. The bad thing is that social media and feedback channels are (literally) all around these unhappy folks, and yet no one thought about how to fix or address any of the problems they were experiencing through feedback in that way. While I can’t say I enjoyed my time with them at lunch… I have children, I get my daily fill of whining, thank you… I was graphically reminded that the digital world I live in is not the same for everyone. There is always more to learn about reaching people where they are, right now, and addressing their issues with compassion and forthrightness.
And finally… I thought the turkey rocked and I prefer the temperature at 72 or below. So there.
UPDATE: I spoke with the Optsum leadership after this post appeared (they were paying attention) and was very impressed with their desire to hear feedback and improve what could be improved. Kudos to them.
If you see me at optsum, say hi!