In offline sharing, gravity works as a filter… Good stuff rises, usually, because it takes effort to support it. No one invests effort into things, people or ideas they think are doomed to failure. Online, gravity isn’t a good filter for ideas.
Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. I often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that “public” doesn’t mean “the public” as a whole, but rather represents the group of people or institutions who […]
The three most common questions I hear from clients regarding blog posts are first, are blogs still a good idea (yes, if you do them well); second, how do you choose a post (know your objectives and your audience… more on that in another post); and third, how long should it be? I answer that third […]
I love Copyblogger.com… its an amusing fount of all things good for writers, regardless of writing stripe. The Copyblogger team routinely tackles writing mechanics, including gems like this post, or this one. And sometimes, they go the extra mile and generate the infographics such as the one below. If I can eradicate a then/than error, eliminate […]
Never think you day simply cannot go from bad to worse. You are always one bad decision away from a frighteningly awful day. Case in point: I was on my way to a client meeting this morning. It was in a part of Tulsa that is just darn difficult to reach from where I office, […]