Much has been written about Crisis PR, rife with examples of doing it wrong or doing it right. I often get asked to provide a quick reference for managing challenging public relations situations. Keep in mind that “public” doesn’t mean “the public” as a whole, but rather represents the group of people or institutions who […]
5 Tips for Writing A More Effective Blog Post
The three most common questions I hear from clients regarding blog posts are first, are blogs still a good idea (yes, if you do them well); second, how do you choose a post (know your objectives and your audience… more on that in another post); and third, how long should it be? I answer that third […]
And the Moral of the Story is…
Never think you day simply cannot go from bad to worse. You are always one bad decision away from a frighteningly awful day. Case in point: I was on my way to a client meeting this morning. It was in a part of Tulsa that is just darn difficult to reach from where I office, […]
Catfishing – Or, A Primer on “The Interview is Tomorrow Morning!”
I do periodic social media and Internet related segments for our local Fox affiliate, Fox 23. Sometimes they are tied to specific events such as Instagram changing its terms of service, or new Facebook “features.” Sometimes, though, they call me when the topic is timely and the need is immediate. Recently it was a story […]
How To Completely Piss Off The Public
<sarcasm> First, be a public agency. One funded by public money and responsible for public information, services and monies. Ensure your organization is in a position of power and authority over the lives of said public, making the public therefore dependent upon you and your information to accomplish required tasks or duties. Then, and this […]
Relevant Content Matters. Or So I’ve Been Saying…
Evidently, I’ve been saying it often since I started writing this blog almost three years ago. The above graphic is a wordle created from the rss feed of my blog. There’s no way to date-limit or post-limit the data pulled… what’s in the feed, or what you enter into a text block provided (handy if […]
The New Five Ws… Or How to Produce Relevant Content That Isn’t Crap
I spoke yesterday to a great crowd at Social Media Tulsa 2012 about social relevance and how we use our social networks to filter the huge amount of content we come into contact with online every day. Often, the filtering is happening in ways we don’t see or recognize like when Facebook chooses what to […]
Win A Free Social Media Tulsa Conference Registration #smtulsa
Yes, that’s right… comment on this post and you can win. I’d love to make you all do something like tell me your pain points in PR or tell me what you most hope to learn from the conference, but because I really like you (I do!) I’m just going to ask you to comment […]
Relevance Is The Big Idea
And I’m looking forward to sharing why I think that, what it means to you and your business, brand, or big idea, and how it’s more, well, relevant than you know. I’ll be speaking again this year at the Social Media Tulsa Conference. And I hope you’ll be joining me, Liz Strauss, Becky McCray, Cheryl […]
Pinterest – My New Obsession
I’d done some reading, some evaluating, some equivocating… but I finally took the plunge and joined in the fun on Pinterest. Here are some things I’ve discovered: It’s quiet and undemanding. It’s not about real-time conversation. It’s not really about conversation at all, actually. It IS about connections. It’s about inspiration, curation and obsession. Here […]
