Archive | Marketing

Public Relations and Mental Gymnastics… View from the Intern’s Desk

This is a guest post by Brenna Wiebe, OSU Strategic Communications Senior and summer intern at Crossroads Communications. Brenna is working on a major in Public Relations and a minor in Marketing and will be writing on the blog from time to time this summer. I’m excited to have her as part of our team […]

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Four Things Cities and Businesses Need to do Today

If you’re a regular visitor, you know I tell the stories of businesses, brands, people and cities for a living. Recently, I went to Mandan, ND to meet with the city staff and leadership and to see the city firsthand so I could tell their story to the retail marketplace and help them attract new […]

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It’s Not Who You Know… It’s What You Say

I’ve been thinking a lot lately about Blake Ewings’ closing keynote at last weeks’ Social Media Tulsa conference. One of the key takeaways for me was this statement: It doesn’t mean only “tweet positive” but it does mean when sending thoughts, links, info etc. out into the world, we should all be mindful of the […]

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Why I Like to Speak to Groups: Social Media Tulsa

When I entered the Hyatt Downtown hotel to find the registration area for the Social Media Tulsa 2011 Conference, I was running a wee bit behind, had parked (and trekked) two blocks carrying my very heavy laptop, iPad, charging cords and cable connector laden bag, and was mentally rehearsing the presentation I would shortly be giving […]

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How Not To Get Ignored By The Media

In my opinion, here’s what small business owners should do, first, to start this process: Use the search functions in social media and find and follow every individual in their respective niche or local markets. Listen to and read what they tweet or share. Get to know them (that whole Be Real and Don’t Suck part mentioned above) and what makes them tick. Every reporter or blogger has trigger subjects… things they’re passionate about. Find out what they are. Re-share relevant information.

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Take Off The Blinders… Is Social Media Ruining Your Vision?

This is the framing post for the Wednesday, 2/9/11 #smchat on Twitter. When you live in a social media fueled world, you sometimes forget to examine the larger perspectives out there. The more engaged in social media you are, the more likely this is to happen to you, your company, your clients or your brand. […]

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How Superbowl Ads Opened My Online World

Today is the anniversary of the day I figured out the power of Twitter. I’d joined a few months before, in November of 2008. I’d tweeted some, and found and followed about two dozen people I respected in my industry… names I knew from MarketingProfs.com or from reading blog posts or articles. But mostly it […]

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