It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and […]
The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be. I resisted the allure […]
I spent some time this week editing my feed reader and was reminded again about how much good information exists out there on the interwebs. Also a lot of bad, really bad, information… and I want to make sure to share the good stuff with you guys. I compiled a beginning list on the Journal […]
I noticed yesterday that new results were on my Google results page (entry on the page, above?). A bit stalker-ish, I guess, but its the beginnings of mainstreaming the relevant web the way we’ve been talking about on this blog and many others. Google’s take on Social Search mirrors what I’ve been saying (or my […]
List posts have their place, and I know they are good for traffic. I’ve written them, too. But our super-connected world and the constant flow of information seems to be driving us to oversimplify complex subjects and interactions. By creating lists. Lots of lists. In some cases, lists of lists. I’m not against all lists… […]
This is the first in a series of posts about how Small Businesses can perform a Do-It-Yourself brand audit. A brand audit is a good idea for all businesses, but unless you have many locations, lots of employees, multiple campaigns across multiple channels… you can do at least a preliminary one on your own. Here’s how:
Someone who is passionate about an idea or product or brand keeps on learning, and loving, and sharing experiences and interactions born of the love affair. And those shared moments will typically only resonate with those who are interested in the same brand or idea. Maybe the audience isn’t in love yet… maybe just experimenting or looking for a first date. That’s where passionate people and influence intersect.
How real time search is driving relevance on the web, and why companies need to care…. and prepare.
My thoughts on why Google Wave is like one half of a really great pair of shoes.
We’ve now completed two full weeks with the team at Fox23 Tulsa, and its been a whirlwind. With station newsroom schedules, our team of Ron Hudson, Cindy Morrison, Mike Henry, Sr., and myself deliver four presentations each week to Fox23 employees. Fox23 News Director Todd Spessard and the rest of the leadership team at Fox embraced the idea of elevating their social media interaction to a new level and have been incredibly supportive as we’ve worked together.