Archive | Social Media

Why Does Everything Look So Dark?!

Yes, I’m making changes on the blog/site. And yeah, it’s dark and the colors aren’t “me.” I’m working on it… you did arrive at the right place, it just doesn’t look like home yet. I loved the clean, simple lines and colors of my old site/theme, but the limited functionality was hindering its usability. So […]

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Welcome to the Age of the Social Shareholder

They have been trained through interaction to feel like part of the team. Fed a diet of transparency and access, they feel entitled to answers, honesty and truth in short (very short) order. And they are correct. Those fans you’ve been cultivating? They are your businesses’ social shareholders. They have an (emotional) stake in your company. They defend, but they also demand. Just like in the old days of increasing shareholder value, creating raving fans is still a result, not a strategy.

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No One Pays To Be Informed

In the long ago days – maybe, 25 years ago – news was a daily affair and it was consumed in tightly controlled, pre-packaged formats and chunks. People read their newspapers and watched the local and national nightly news. The truly committed also read a newsweekly or two and maybe even *gasp* the Wall Street […]

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Why You Should Attend Get Social

It’s not just another social media conference… rather than a collection of “gurus” or “experts” whose expertise is in self-promotion, the May 4th Get Social event in Tulsa will help business owners, marketing professionals, HR directors, managers and brand builders put into practice what works in new media. Beyond Twitter or Facebook set up and […]

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