3 Responses to “Could a New Name Fix a Company?”

  1. Leeds escort agency January 20, 2011 at 11:04 am #

    Not sure that a new name can fix a company, I guess it depends why they are doing it. if they are looking to lose any bad history then its definitely NOT the way to go – these things tend to follow a company around and someone out there is always willing to dig for any dirt.

    • Mandy Vavrinak January 20, 2011 at 11:14 am #

      Very true. If the company’s DNA is basically good, new branding can bring new energy both internally and externally, I think. New packaging will not, however, fix a rotten core. 🙂


  1. Examining Brand DNA – Repackage or Repurpose? | Marketing Places, Spaces, People & Ideas - January 20, 2011

    […] found an article by Inc. magazine on rebranding a company and when it makes sense to do so that I tweeted and amplify’d. I liked the article enough to […]

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