Evidently, I’ve been saying it often since I started writing this blog almost three years ago. The above graphic is a wordle created from the rss feed of my blog. There’s no way to date-limit or post-limit the data pulled… what’s in the feed, or what you enter into a text block provided (handy if […]
The New Five Ws… Or How to Produce Relevant Content That Isn’t Crap
I spoke yesterday to a great crowd at Social Media Tulsa 2012 about social relevance and how we use our social networks to filter the huge amount of content we come into contact with online every day. Often, the filtering is happening in ways we don’t see or recognize like when Facebook chooses what to […]
Win A Free Social Media Tulsa Conference Registration #smtulsa
Yes, that’s right… comment on this post and you can win. I’d love to make you all do something like tell me your pain points in PR or tell me what you most hope to learn from the conference, but because I really like you (I do!) I’m just going to ask you to comment […]
Relevance Is The Big Idea
And I’m looking forward to sharing why I think that, what it means to you and your business, brand, or big idea, and how it’s more, well, relevant than you know. I’ll be speaking again this year at the Social Media Tulsa Conference. And I hope you’ll be joining me, Liz Strauss, Becky McCray, Cheryl […]
How Necessary Are Your Networks?
As business has picked up these last few months, I’ve noticed my time spent online on social nets has dropped off. In some cases, significantly and in others less significant but still noticeable. The obvious reason (and easy out) is that I’m busy… working! Doing the things that earn me a living and keep my […]
Blogging is Dead
Yes, you read that right. Blogging is dead. Over. Done. Time to move on… (take that deep breath, now… and then read on) My almost-16-year-old son enjoys teasing me whenever something happens in my life with the phrase, “Oh, are you going to blog about it? Better blog about it!” Today, I thought about what […]
Complacency, Context, Collaboration and Conversion
Today context (all those influencing factors) changes more rapidly then ever before. If you assume, as a business or brand, that what worked last month or even last week, will work this week… you allow complacency to frame your offerings and your engagement.
What Drives Your Digital Engine?
I live a digital life. I don’t mean that I’m involved in digital media, though I am (hey, you’re reading this, right, and you probably got here via Facebook, Twitter, or Google). I mean that my first instinct to discover, research, connect or share now involves digital platforms. Cases in point: I saw a tweet […]
Reflection Doesn’t Suit Me
Mainly because I’m not one to do a lot of looking back… when you (or I) screw up, we need to absorb those lessons where we are and then move forward. Take the time you need to feel the pain and then, Just. Move. On. So, in the spirit of moving on…
Is it still all about Location, Location, Location?
The mantra in real estate has always been, “Location, Location, Location!” Over the past year, since the advent of location-based apps such as Foursquare and Gowalla, it’s seemed the plugged-in community has adopted the location motto as its own. Predictions were made, and disputed, about how important these apps could be. I resisted the allure […]
