UPDATE: Social Media Project with FOX23 Tulsa

via StuckInCustoms photostream at Flikr

via StuckInCustoms photostream at Flikr

We’ve now completed two full weeks with the team at Fox23 Tulsa, and its been a whirlwind. With station newsroom schedules, our team of Ron Hudson, Cindy Morrison, Mike Henry, Sr., and myself deliver four presentations each week to Fox23 employees. Fox23 News Director Todd Spessard and the rest of the leadership team at Fox embraced the idea of elevating their social media interaction to a new level and have been incredibly supportive as we’ve worked together.

When I posted previously about the launch of this project, I mentioned that we chose a traditional media company to approach about this project… we felt they would potentially have the most to gain. What we didn’t realize until we started discussions with the Fox23 team is how passionate they are about growing and evolving and becoming what their market wants and needs. To put it another way, they may be in a traditional media space, but their approach is anything but traditional. Could we have picked a better partner? I don’t think so.

In the staff meetings, we’ve seen people who were already using social media effectively and we’ve seen some who had no idea at all how to get started or why they should try. We’ve worked through both the hows and the whys as we’ve taken the news and production staffs through the basics of Facebook and Twitter. The sales staff has learned about LinkedIn and Twitter. Next week we’ll be talking LinkedIn with news and production and Facebook with the sales group. Hopefully you’ll begin to see some of the Fox23 staff start to engage via social media more frequently and get to know them better. Here’s a list of the Fox23 on-air personality Twitter accounts (20) so you can choose to follow if you’d like. Rather find them on Facebook? Here’s that link.

First Two Weeks’ Takeaways:

Facebook encourages deeper digging. Implement privacy controls so you can share without worrying. It’s an ideal platform for behind the scenes looks, personal connections to stories and transforming viewed personalities into people.

Twitter is real-time… as a news organization, the value of Twitter is immediate action and reaction. Use it to share relevant content, engage with potential viewers, gather ideas, find out what local people are thinking or worrying about, and to respond to viewer requests, ideas or critiques as appropriate.

LinkedIn uses the power of connections and networks to reduce or eliminate cold-calling. Come pre-recommended and with instant credibility because all your credentials, experience and recommendations are visible and sharable. Use it to share knowledge and experience to help build your reputation as a subject-matter expert and to maintain connections even if you or someone in your network changes positions or companies.

I’ll continue to share some of the project highlights as we go through weeks 3 and 4. While we are excited about helping the Fox23 crew, we want to give them the very best insights out there and that means they need to come from the community as a whole. What traditional media outlets do you think employ social media well? What are they doing differently than the other guys?


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  1. Tweets that mention UPDATE: Social Media Project with FOX23 Tulsa « Marketing Places, Spaces, People & Ideas -- - November 12, 2009

    […] This post was mentioned on Twitter by Mandy Vavrinak and Mandy Vavrinak, Michelle Lehman. Michelle Lehman said: RT @Mandy_Vavrinak: > Blog post on our @Fox23 project @Ron_Hudson @cindywmorrison @mikehenrysr @tspessard […]

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